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Is Social Media Lead Generation Reality?

Social media lead generation is increasingly becoming an essential part of online marketing. You may have heard of lead generation before, but do you know if it’s something your business really can benefit from?

A social media lead refers to potential customers that have expressed interest, enquiry or contact information to your brand through a social media platform. Obviously, more leads = more potential business! I’m sure you’ve seen many examples of social media lead generation in action through Facebook posts, Instagram links or tweets. You most likely scroll past (or even become a lead yourself!) numerous lead generation campaigns everyday!

But the question is, do all those posts really lead to more business?

The answer is YES.
Social media really does generate leads, and convert them to sales!

But social media is not only all about converting direct sales. It works so effectively because you can use it get a huge insight into who your customers are, and what they’re looking for from your business. By analysing your post engagement and actions, you can learn more about your customers, and use that information to cater towards them.

Here at Social Media Tribe run many lead generation campaigns for our clients all the time with great success. Lead generation can launch a small business to a whole new platform of engagement and business opportunity. How many new clients does your business need each month to achieve your goals? You’d be surprised how affordable and value for money your campaign can be!

There are some important considerations when thinking about social media lead generation.

Social media lead generation checklist:

  1. Firstly, you need to decide which platform is best for you. This is rarely the same for every business. Facebook, Instagram, Twitter, LinkedIn, and other social media platforms each have their own pros and cons. A great way to find the best platform for your business is to research other similar brands and see what has worked well for them. A multi-platform approach usually allows the most effective lead generation.
  2. But strategy is key. There are so many different ways to generate leads. Think competitions, surveys, Q&As, ebook mailing lists, links to landing page offers and even games. The secret is to mix it up and keep content exciting.
  3. Your social media content should be fresh, engaging and relatable. Your followers aren’t going to follow your brand if they feel like they’re constantly being told to buy something. They will follow you if you provide good content, great value, regular posts and offers that make sense!

Think it’s time for your business to grow through social media leads? Shoot us a message or call us 1300 187 423 to start creating a unique strategy to increase YOUR business.

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Minna Salmesvuo

Social Media & Online Marketing Strategist