Happy Halloween Tribe, to help commemorate the scariest day of the year our team has put together a list of the 10 ‘Spookiest’ social media management mistakes that we have seen over the years.
1. Set Goals
We’ve touched upon this in previous months but goal setting is essential for any business, and if you’re not careful enough with setting clear goals for your social media strategy you’ll find that it will start to creep up on you when you least expect it! And that is terrifying.
Yes, this is different from setting goals. How so, you ask? The very nature of social media is fluid, yet extremely unpredictable as unexpected news arrives weekly, if not daily and sometimes even hourly, for example, COVID-19 *team shudders at the thought*.
To have a plan is one step towards creating success but to not allow for flexibility within your plan is like getting trapped in sinking sand.
3. Did someone say forget images?
Just like you would when picking out your favourite lollies for trick or treat, if it doesn’t look appealing you skip right on by. This is very much the same when it comes to posts on your social media feed. Us humans have very little attention spans, some would say a total of 8 seconds and if your post doesn’t stand out from the crowd you can best believe that your socials will begin to collect cobwebs while your competitors continue to soar.
In order to grab the audience’s attention and attempt to stand out from the crowd, it’s important that you include, where possible, on-brand eye-catching imagery to accompany your social updates.
4. Not meeting deadlines
We all know what it’s like to feel the pressure monster sneak up on us so every quietly and rather quickly. It can seem a little like running in slow motion through a night terror, but deadlines help us to collaborate towards achieving a shared goal and to keep complex projects on track. They make clear what we’re expected to deliver and when and this means that we can take control of our work, free of confusion.
5. Failing to keep up with current trends
Trust us when we say trends aren’t scary, well at least not as scary as the monsters hiding under the bed. As we mentioned above social media is rather fluid, what’s in one week will be out the next and just because you may not like a certain ‘new trend’ does not mean your clients and or followers on social media dislike that trend as well. So it’s important to cater to all your audiences.
Let’s practice it together now – Out with the old and in with the new.
6. Leaving your socials in the hands of inexperienced staff members
You might be thinking that delegating will save you time and money and to a certain degree it does. However, leaving your business socials for team members that are inexperienced, not only becomes a waste of their resources but leaves your social feed hanging in mid-air.
Social media and social media marketing are about so much more than simply writing posts, uploading images and counting followers on your Instagram account. It is a window into your brand and business – the connection between you and your regular customers or future clientele.
And for this reason, the channel must be treated with the appropriate level of importance.
7. Targeting your audience on the wrong social platform
This can be a little tricky, so we will give you the benefit of the doubt for this one, but the golden rule when it comes to social media marketing is to be where your customers are. Too often we see business and brands cross-plotting to multiple networks, which in theory sounds correct, but useless if your main demographic are mainly on Facebook and Instagram yet your posting to LinkedIn and Twitter with a very high chance you won’t be connecting with anyone.
There are multiple platforms for businesses to branch out into for their social media presence, it just takes a little time and thought to make sure you are connecting on the right ones.
8. Relying on automation
We wouldn’t usually stand in the way when it comes to robots and computers but have you ever received an email addressed with the wrong name? Our faces have gone red in horror just thinking about it.
As a business, we get that you want to connect with your clients and customers but calling them the wrong name because you left things in the hands of a machine is a big no-no! Automation is a great time saver for those who work around the clock, but building rapport is essential, so be sure to double-check, if not triple check if you are using set templates and automation when communicating with your potential prospects.
9. Ignoring bad press and criticism
What’s that saying… Hear no evil, see no evil, speak no evil? Although social media seems to be all fun and games with the happy go lucky people, we do see a lot of negativity coming from people that have a bone to pick. Once upon a time, it was very easy for disreputable companies to hide dissatisfaction among its customer base. But all that changed when social platforms such as Facebook reviews and Google reviews came along. All of a sudden disgruntled customers across the nation had a very public platform in which to air their personal complaints and companies were no longer fully in control of their public personas.
Unfortunately ignoring your worst nightmare in this situation doesn’t make the problem go away. In fact, your best bet is to own up and take responsibility and accountability for your actions, because 9/10 your customer is going to be very forgiving.
10. Taking on too much all at once
Even we often struggle with this one, it’s easy to get caught up in the moment but it’s best to remember quality over quantity. Spend your time wisely and by this, we mean focus on high-quality content rather than spamming your followers on multiple accounts daily.
We love a scary story or two so let us know your spooookiest in the comments and share in on the Halloween holiday fun!