When you are a business owner, the thought of delegating tasks can seem scary, but trust us when we tell you that in order to give the best of yourself to your business, it is a must!
As a leader, learning how to delegate is one of the most important things that you will do, it is almost impossible to do everything yourself. Another bonus to relieving the pressure on you, is that it can help to empower your team, build trust and also helps you learn which team members are best suited to specific tasks or projects.
Why do we need to delegate?
Whilst it might feel easier to just do it yourself, there might be someone on your team or even if you outsource, that has exactly the right expertise and knowledge to be able to perform the task more efficiently than you can.
Remember, you don’t know what you don’t know, and when you are trying to do things that aren’t your core business, it is easy for them to become a distraction from the bigger picture. Delegating gives you room to grow your business, giving you more time to focus on more important things and helps you look more professional in your industry.
When is the right time to delegate?
When it comes to your Social Media, it is important to remember that it is not just about posting to your profiles and answering DM’s. We touch on this in one of our other blog posts – not just anyone can do Social Media.
But, you know you should have a presence online, but you don’t love it and the pure thought of it just drains your energy. Not only that but you are too time poor to give it the love it needs.
Now is as good a time to delegate your social media tasks. In fact, if you or a member of your team are struggling to get to it, put it on your to do list right now to find someone to help you!
What tasks should you delegate?
Feeling overwhelmed yet? Don’t be! We are here to help, whether it’s giving you the tools to get started yourself, or to manage your Social Media tasks for you. We have created a list of things you can delegate to help you get on top of things!
1: Strategy development: If you are going to do it yourself, make sure you are doing it as well as you can by having a strategy tailored to your business and needs.
2: Social media training on those tasks you will do to make sure your time is spent doing the right things to succeed.
3: Scheduling posts & uploading blog posts – unless you love tech!
4: Content Creation: Creating posts to ensure your social media looks professional and stays consistent.
5: Advertising: to ensure your budget is spent well
6: Social media management: Managing your social media channels including checking notifications and DM’s, sharing your posts to groups & engaging with your audience.
Giving these tasks to someone with more knowledge than you, will save you time and energy, which you can use to put back into your business.
What should your budget be?
When you are looking to outsource, it is important to remember that no matter how you look at it, marketing without a budget is impossible, you’re either going to be spending time (= money) trying to keep all the balls in the air yourself, or you can spend money and get straight to marketing your business. Find the balance between time saving and budget you are comfortable with.
A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher—between 5 and 10%.
Lastly, have a business plan that guides your marketing spending and work with a business coach or a marketing strategist if you’re not sure where the budget is best spent.
If your brand or business is lacking in social media strategy or direction it might be time to book a 15-minute strategy session to find out how we can support your business growth.