How to prepare for a meeting with your Social Media Marketing Agency

Does the thought of engaging a marketing team fill you with overwhelm? We understand, that’s why we want to make the process as smooth and easy as possible for you. Here are our best tips to help you prepare, so that we can get the best out of you, helping you get the best out of your marketing efforts.

In order to get the best results from your social media marketing campaign, it helps for you to be prepared for a good conversation. You don’t have to have all the answers, in fact, it would help if your responses weren’t that polished. Ideally you will have pondered a few questions, done some thinking, looked into your own marketing efforts, and come prepared to have a good two-way discussion with your social media manager. 

Consider questions in these three categories:

• Your brand personality
• Your target market
• The goal of this campaign

Social media marketing and your brand personality.

Your business is either personality-based, or brand-driven.

For example; Taylor Swift leads with her personality as her brand. She avoids politics which might alienate her from her audience, and sculpts her media to reflect herself as a brand that appeals to fans, mostly from her expertise on relationship breakups. This has resulted in great success, sold out concerts, and millions wearing sequins in her honour.

Toilet paper company, Who Gives A Crap, is a brand with character. You can imagine it to be one person who is funny, irreverent, the caring underdog. Someone you could sit down and have a conversation with, and you would like what it has to say.

Be it a person or a product, have a conversation with the brand, and see what it has to say. Ask people in your company about their interests in movies, films and weekend activities, and see if the character of your company can be found amongst them.

Sometimes reviews from your clients can tell you what your brand is – what personality your brand has that has them coming back.

So, be ready to have a frank conversation with your social media manager as to the character of your brand. Who you want representing you.

Social media and your Target Market

Who are your clients? What are they like? What do THEY like?

Until you ask, you might not know. 

An American fast food restaurant thought that their market for milkshakes was kids, and wondered why their marketing efforts for drinks that appealed more to those kids were not working. Finally a market research team went out to ask the customers, and found that it was actually adults stopping for a liquid breakfast on their long boring commute to work. 

In the same way, the more accurate the information on exactly who your customer is, and why they want your product, the more effective your Social Media campaign will be.

This may translate to how your social media posts are shown, but also when. The customer might not be ready to hear about you at 10am, but very ready at 5pm, or vice-versa.

Be bold enough to ask as if you do not know. Ask the clients themselves, or at least ask your sales team.

And then be ready to talk through your ideas with your social media manager as to: Who is our customer, and for what do they need us?

The goals of your Social Media Campaign

Broadly, you want more sales, but that doesn’t tell us the best way to plan your social media marketing campaign. You really want the most suitable method for specific results. The one that gets you the best marketing return on investment.

First, come to the meeting with a record of what was tried before. What marketing campaigns were tried, who it was targeted to, how it was attempted, and what was the result.

Then come with an honest assessment of your current marketing efforts, how they are working, and how you would like them to work better.

Lastly, come with your overall marketing plan – all that you intend to do across all media and activity, and what the intention is behind the next few months of marketing.

The more precisely you know what goals you want to achieve, the better your social media manager can sculpt your campaign to meet them. Do let us know how you like to measure your outcomes, so we all know how well it is working.

So bring your overall growth plan in, let us know how you like to measure engagement and growth, and your social media manager will guide you to the right campaign to achieve the goals possible with social media marketing.

We understand the overwhelm, and are here to help! If your brand or business is lacking in social media strategy or direction, it might be time to book a 15-minute strategy session with us to find out how we can support your business growth.