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Posts by Minna Salmesvuo

Is Social Media Lead Generation Reality?

Social media lead generation is increasingly becoming an essential part of online marketing. You may have heard of lead generation before, but do you know if it’s something your business really can benefit from? A social media lead refers to potential customers that have expressed interest, enquiry or contact information to your brand through a…

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Why Persistence Pays off in Social Media Marketing

Social media presence doesn’t come easily or quickly. If you think your brand will just take off on social media once you start trying, you might have to think again. But don’t be put off– persistence pays off! Here’s why: Algorithms change When you create a new business account on social media platforms like Instagram…

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How to use Social Media to Generate Leads

Rewind the clock and think back to the days where businesses would use surveys, magazines or junk mail to generate leads. Back then, this way to best way to get the most reach and influence consumers. Now, the internet has completely changed the way businesses advertise and communicate their products! Print products will soon be…

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Key Tips for Social Media Marketing

Social media marketing is so much more than just posting regularly! It takes an efficient strategy that adapts to different platforms of social media and keeps up with new trends and algorithms. Sounds overwhelming? It doesn’t have to be! Here are our top tips to maximise your businesses social media engagement. Set clear goals It’s…

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The Ultimate Guide to Using Hashtags – Yes, you need to use them!

If your businesses social media hasn’t really been taking off– ask yourself whether you are using #hashtags appropriately. A hashtag is letters and numbers that follow the # symbol. Hashtags are hugely popular on Instagram but are also becoming relevant on other social media sites like Facebook. Using the right hashtags are essential to engage…

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Top Social Media Strategies for Small Business in 2018

There’s a lot happening through your little screens in the big world of social media. 2018 brings brand new social media trends, and with that comes new marketing strategy. Small businesses need to stay savvy and continuously update their approach to social media. If they don’t, they fall behind or be overshadowed by big business.…

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