About Social Media Tribe

Social Media Tribe are a full service Social Media Marketing Agency based in Drysdale, Bellarine Peninsula near Geelong. Our passion is helping businesses, big and small, define their core message and relay that message to their target audience in a creative, authentic and effective way!

Meet our team!

Social Media Tribe

Minna Salmesvuo

Director + Social Media Marketing Strategist

Minna is the Social Media Marketing Strategist, Founder and Director of Social Media Tribe which launched in 2011. In 2016, she also published her first book ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ drawing on her years of experience in the industry.

Minna’s background in IT, Business Analytics and Marketing Strategy allows her to service a wide range of clients including professional services, accounting, financial services, business consulting, beauty/health and wellness, retail, hospitality, arts and photography, manufacturing and higher education.

Minna loves public speaking and presenting as a guest speaker at events, as well as conducting training workshops for other businesses and organisations. Social Media Tribe has grown exponentially since it’s commencement in 2011, which is a testament to Minna’s hard work and dedication to her business, and passion for the social media marketing industry.

Minna’s Qualifications include

  • Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification 2008
  • Bob Proctor’s 13 month coaching program 2010
  • Train the Trainer Certification 2012
  • Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
  • Guerilla Business Intensive by T. Harv Eker 2013
  • 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016
Social Media Tribe

Hannah Connell

Project Manager

Hannah has been with Social Media Tribe since 2018 and is a highly detail oriented and methodic Project Manager. Having studied public relations and business, Hannah has a clear understanding of the creative client work, as well as the internal business processes.

Hannah uses her creative and analytical skills to develop marketing strategies and design digital assets and content. She is experienced across a range of content management systems, marketing software, and social media platforms.

Hannah’s management skills and understanding of business processes is derived from starting and managing her own business for over 6 years. This experience has carried over to Social Media Tribe, and is evident in her ability to immediately connect with and understand the needs of other business owners and emerging entrepreneurs.

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Shae Louise McCormack

Marketing + Social Media Manager

Shae is passionate about connecting with a target audience creatively, strategically and authentically. As Marketing & Social Media Manager, Shae’s responsibilities include day-to-day social media management, ad campaign strategy development, as well as managing in-house marketing projects.

Shae is a results oriented strategist, with an eye for creating innovative and entertaining content with commercial appeal. Shae is a writer at heart, and her raw talent for marketing, promotions and events along with the drive to continuously learn and adapt is what makes Shae stand out in her role.

Shae completed her Bachelor of Communication (Media & Communication Studies) from RMIT in 2017 and has extensive experience in the promotions, marketing and journalism space. Having interned at Forte Magazine, worked in the Grant Broadcasters promotions teams, worked as a freelance writer and managed the Bloom Bar & Lounge Venue, Shae’s work and life experience is invaluable to the Social Media Tribe Team.


Kristy Reid

Content Creator

Kristy has jumped on board the Social Media Tribe as our Content Creator, working with both existing and new clients to express their brands voice through Social Media.

Kristy comes from a marketing background, with over 6 years experience working with businesses of all sizes and industries.

We can tell she is going to be the wearer of many hats within our business, with her love of numbers and eye for detail already pushing her towards the reporting side of our social media management.


Luke Hallam

Video Editor

Luke is our resident Video Editing whiz! From editing videos and reels for our Social Media, to creating our Tribe Training Videos and all of our clients moving content - Luke is our guy!

Luke has a background in video editing, motion graphics and animation.

Having worked with businesses to help them communicate their message and build their brand for more than 25 years. He enjoys bringing stories to life through moving images that help to convey important messages and engage with audiences.

Social Media Tribe

Jarad Crichton

Content Writer

Our newest team member Jarad, is eager to kickstart his career! He is currently contributing as an all rounder and is working on a number of projects, including content creating, copy writing and social media management. 

Jarad is in his third and final year at Deakin University, studying a Bachelor of Communications (Public Relations) degree and has quickly fit right in with the team, helping out where ever he can.


Larissa Dixon


Larissa is studying a Bachelor of Business with a major in digital communications at Deakin and is in her third and final year of study.

She has a keen interest in Marketing so hopes to gain skills through her Internship with us and we are so excited to watch her develop her craft with us!