About Social Media Tribe

Social Media Tribe are a full service Social Media Marketing Agency based in Drysdale, Bellarine Peninsula near Geelong. Our passion is helping businesses, big and small, define their core message and relay that message to their target audience in a creative, authentic and effective way!

Meet our team!

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Minna Salmesvuo

Director & Social Media Marketing Strategist

Minna is Social Media Marketing Strategist, Founder & Director of Social Media Tribe since 2011 and Author of ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ book (2016)

In all her work Minna draws from 20 years of experience as Social Media Strategist, Business Analyst and IT Professional working with clients in a wide range of industries including professional services, accounting, financial services, business consulting, beauty health & wellness, retail, hospitality, arts & photography, manufacturing and higher education.

Minna is the Author of ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ book published in 2016. She regularly presents in front of groups of business owners as a guest speaker and conducts training workshops for businesses and organisations.

Minna’s Qualifications include

  • Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification 2008
  • Bob Proctor’s 13 month coaching program 2010
  • Train the Trainer Certification 2012
  • Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
  • Guerilla Business Intensive by T. Harv Eker 2013
  • 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016
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Katherine Ditchburn

Content Writer

If there's one thing Katherine loves to do, its writing! She completed her Bachelor of Journalism in 2018, contributes to health and well-beings news-media, and is adding to her qualifications with a Masters degree.

Katherine is responsible for the creative writing of social media posts, ad campaigns, blog posts and other content material.

When she's not writing, you can catch her drinking coffee in Melbourne, or working hard at the gym.


Ryan Barakat

Digital Content Designer / Tech Wiz

Ryan likes telling how much he loves his work and that just might be the reason why he is so good at what he does! Ryan likes to challenge himself and learn something new every day. At Social Media Tribe Ryan sets up social media profiles, creates online video, runs advertising campaigns and is the overall tech wiz when we need one.

In his spare time when Ryan is not playing PlayStation he’s learning or researching new IT systems and programming websites or other pieces of software.


Hannah Connell

Content Writer

With a love of graphic and interior design, combined with a background in business management, working at Social Media Tribe has been the perfect creative outlet for Hannah! 

Hannah’s main role at Social Media Tribe includes content creation for social media platforms and advertisements. She loves the challenge that is presented in delivering a message with only one image and a few careful words.

Outside of work you can find Hannah behind a coffee machine or sitting at her piano!


Shae Louise McCormack

Content Writer

Shae LOVES to write! She has a way with words that gives her ability to write almost anything! Shae completed her studies of media and communication in 2017 and has been writing ever since for magazines and online! Not only is Shae a passionate writer but she is also passionate about politics.

In her spare time Shae loves to keep fit playing soccer and working out doing boxing. On weekends she’s also a manager of the nightclub bar and used to staying up late working!


Hayley Clark

Admin Assistant

Completing a Bachelor of Communications (Digital Media) at Deakin University, Hayley is a great addition to the team with a love for all things digital! Along with her interests in the media industry, Hayley has a talent for organising and scheduling, making her the perfect fit as an Admin Assistant!

When she’s not at work, Hayley likes playing netball and tennis or you can find her in the kitchen baking delicious chocolate desserts!

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Brittany Brayshaw

Photography and Videography

Brittany’s warm and bubbly personality brightens up our day at the Social Media Tribe office! She is very multi talented, she’s a whiz at keeping everything organised.

Having also studied and acquired her Bachelor’s Degree in Visual Arts, Brittany’s expertise adds that extra touch to our creative projects. Say hello to Brittany next time you see her behind a camera lens!

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Jacob Negri

Social Media Photography and Videography

Jacob is a master with all things to do with graphics, including taking photos, videos, graphics design and video editing. He is always kept very busy as we are always needing his skills!

Jacob’s role at Social Media Tribe is taking professional images, videos and designing graphics we need. Outside of work you can find Jacob fishing and free diving!