About Social Media Tribe

Social Media Tribe are a full service Social Media Marketing Agency based in Drysdale, Bellarine Peninsula near Geelong. Our passion is helping businesses, big and small, define their core message and relay that message to their target audience in a creative, authentic and effective way!

Meet our team!

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Minna Salmesvuo

Director & Social Media Marketing Strategist

Minna is Social Media Marketing Strategist, Founder & Director of Social Media Tribe since 2011 and Author of ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ book (2016)

In all her work Minna draws from 20 years of experience as Social Media Strategist, Business Analyst and IT Professional working with clients in a wide range of industries including professional services, accounting, financial services, business consulting, beauty health & wellness, retail, hospitality, arts & photography, manufacturing and higher education.

Minna is the Author of ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ book published in 2016. She regularly presents in front of groups of business owners as a guest speaker and conducts training workshops for businesses and organisations.

Minna’s Qualifications include

  • Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification 2008
  • Bob Proctor’s 13 month coaching program 2010
  • Train the Trainer Certification 2012
  • Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
  • Guerilla Business Intensive by T. Harv Eker 2013
  • 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016
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Katherine Ditchburn

Content Writer

Kate is a long-time content writer for Social Media Tribe and her passion for writing really shines through in all of her work! She is responsible for the creative writing of many of our social media posts, ad campaigns, blog posts and other content materials.

Kate completed her Bachelor of Journalism in 2018 and is currently furthering her qualifications with a Masters Degree. Outside of work and studies, Kate likes to keep busy with her own personal blog, hitting the gym or discovering the best coffee spots in Melbourne!


Hannah Connell

Content Coordinator

With a love of graphic and interior design, combined with a background in business management, working at Social Media Tribe has been the perfect creative outlet for Hannah!

Hannah began content writing for Social Media Tribe in early 2018 and since then her role has evolved to utilise her organisational skills. Hannah is responsible for text and image creation for many of our social media posts, ad campaigns and blog posts, as well as coordinating client projects and communications.

Hannah is well-versed when it comes to business management, having operated her own cafe for over 5 years. Outside of the office, you’ll find that Hannah loves spending time with her family, playing music and pouring barista quality coffee!


Shae Louise McCormack

Content Writer

Shae is extremely passionate about writing, and has a way with words that give her the ability to connect with and write about almost anything!

Shae completed her Bachelor of Media and Communications in 2017 and has been writing ever since for social media profiles, magazines and online publications. She loves taking on new challenges and is always keen to learn new skills in the workplace.

Shae likes to keep busy, following her passion as a content creator while managing a local nightclub! In her spare time you’ll find her keeping fit by boxing or playing soccer.


Hayley Clark

Admin Assistant & Content Creator

Our office wouldn’t run smoothly without Hayley! 

Hayley’s role is integral to every step of the content delivery process. She has a talent for organising and scheduling, which makes her the perfect administrator. However she is also a star when it comes to graphic design and editing images.

Hayley is currently completing a Bachelor of Communications (Digital Media) at Deakin University, and along with her interests in the media industry, Hayley loves playing tennis and baking desserts!

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Brittany Brayshaw


Brittany’s warm and bubbly personality can brighten anyone’s day!

Brittany completed her Bachelor of Visual Arts in 2019 and is currently pursuing her Master’s Degree in Art and Business. Her expertise in art, design and photography gives an edge to all of her creative content.

Here at Social Media Tribe you’ll find Brittany behind a camera lens, but when she’s not at work she loves travelling, exploring art galleries and spoiling her dogs!

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Jacob Negri

Social Media Photography and Videography

Jacob is a master with all things to do with graphics, including taking photos, videos, graphics design and video editing. He is always kept very busy as we are always needing his skills!

Jacob’s passion for all things graphic is evident in the quality of his work. He is highly experienced in many areas including photography, videography, graphic design, video and image editing. Jacob is our go-to guy whenever we are in need of highly detailed and professional quality video and other graphic content.

Jacob keeps busy running his own digital media company, but will take every opportunity to go fishing and free diving!