About Social Media Tribe

Social Media Tribe are a full service Social Media Marketing Agency based in Drysdale, Bellarine Peninsula near Geelong. Our passion is helping businesses, big and small, define their core message and relay that message to their target audience in a creative, authentic and effective way!

Meet our team!

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Minna Salmesvuo

Director + Social Media Marketing Strategist

Minna is the Social Media Marketing Strategist, Founder and Director of Social Media Tribe which launched in 2011. In 2016, she also published her first book ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ drawing on her years of experience in the industry.

Minna’s background in IT, Business Analytics and Marketing Strategy allows her to service a wide range of clients including professional services, accounting, financial services, business consulting, beauty/health and wellness, retail, hospitality, arts and photography, manufacturing and higher education.

Minna loves public speaking and presenting as a guest speaker at events, as well as conducting training workshops for other businesses and organisations. Social Media Tribe has grown exponentially since it’s commencement in 2011, which is a testament to Minna’s hard work and dedication to her business, and passion for the social media marketing industry.

Minna’s Qualifications include

  • Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification 2008
  • Bob Proctor’s 13 month coaching program 2010
  • Train the Trainer Certification 2012
  • Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
  • Guerilla Business Intensive by T. Harv Eker 2013
  • 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016
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Hannah Connell

Project Manager

Hannah began content writing for Social Media Tribe in early 2018 and since then her role has evolved to utilise her organisational skills.

Hannah is responsible for content writing and image creation for many of our social media posts, ad campaigns and blog posts, as well as coordinating client projects and communications.

Hannah is well-versed when it comes to business management, having operated her own cafe for over 5 years. Outside of the office, you’ll find that Hannah loves spending time with her family, playing music and pouring barista quality coffee!


Shae Louise McCormack

Marketing + Social Media Manager

Shae is extremely passionate about writing and has a way with words that gives her the ability to connect with and write about almost anything!

Shae is responsible for writing social media posts, blog posts and ebooks, but her role also extends to looking after social media management for our clients.

Shae completed her Bachelor of Media and Communications in 2017 and has been writing ever since for social media profiles, magazines and online publications. She loves taking on new challenges and is always keen to learn new skills in the workplace. 

Shae likes to keep busy, following her passion as a content creator while managing a local nightclub! In her spare time you’ll find her keeping fit by boxing or playing soccer.


Hayley Clark

Creative Manager

Hayley is naturally talented for all things visual and has a keen eye for graphic design, image creation and video editing.

Hayley is responsible for designing many of the images that compliment our social media posts, email newsletters, blog posts and advertising campaigns. She is also a star when it comes to traditional media designs such as business cards, flyers and posters.

Hayley is currently completing her Bachelor of Communications (Digital Media) at Deakin University and along with her interests in the media industry, Hayley loves playing tennis and baking desserts!


Katherine Ditchburn

Content Writer

Kate is a long-time content writer for Social Media Tribe and her passion for writing really shines through in all of her work!

She is responsible for the creative writing of many of our social media posts, ad campaigns, blog posts and other content materials.

Kate completed her Bachelor of Journalism in 2018 and is currently furthering her qualifications with a Masters Degree. Outside of work and studies, Kate likes to keep busy with her own personal blog, hitting the gym or discovering the best coffee spots in Melbourne!

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Brittany Brayshaw


Brittany’s warm and bubbly personality can brighten anyone’s day!

Brittany completed her Bachelor of Visual Arts in 2019 and is due to complete her Master’s Degree in Art and Business in 2020. Her expertise in art, design and photography gives an edge to all of her creative content.

Here at Social Media Tribe you’ll find Brittany behind a camera lens, but when she’s not at work she loves travelling, exploring art galleries and spoiling her dogs!

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Jacob Negri

Photographer + Videographer

Jacob’s passion for all things graphic is evident in the quality of his work.

He is highly experienced in many areas including photography, videography, graphic design, video and image editing. Jacob is our go-to guy whenever we are in need of highly detailed and professional quality video and other graphic content.

Jacob keeps busy running his own digital media company, but will take every opportunity to go fishing and free diving!