About Social Media Tribe

Social Media Tribe are a full service Social Media Marketing Agency based in Drysdale, Bellarine Peninsula near Geelong. Our passion is helping businesses, big and small, define their core message and relay that message to their target audience in a creative, authentic and effective way!

Meet our team!


Minna Salmesvuo

Director + Social Media Marketing Strategist

Minna is the Social Media Marketing Strategist, Founder and Director of Social Media Tribe which launched in 2011. In 2016, she also published her first book ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing’ drawing on her years of experience in the industry.

Minna’s background in IT, Business Analytics and Marketing Strategy allows her to service a wide range of clients including professional services, accounting, financial services, business consulting, beauty/health and wellness, retail, hospitality, arts and photography, manufacturing and higher education.

Minna loves public speaking and presenting as a guest speaker at events, as well as conducting training workshops for other businesses and organisations. Social Media Tribe has grown exponentially since it’s commencement in 2011, which is a testament to Minna’s hard work and dedication to her business, and passion for the social media marketing industry.

Minna’s Qualifications include

  • Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification 2008
  • Bob Proctor’s 13 month coaching program 2010
  • Train the Trainer Certification 2012
  • Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
  • Guerilla Business Intensive by T. Harv Eker 2013
  • 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016

Kristy Reid

Project Manager + Content Creator

Kristy has jumped on board the Social Media Tribe as our Project Manager & Content Creator, working with both existing and new clients to express their brands voice through Social Media.

Kristy comes from a marketing background, with over 6 years experience working with businesses of all sizes and industries.

We can tell she is going to be the wearer of many hats within our business, with her love of numbers and eye for detail already pushing her towards the reporting side of our social media management.

Recently Kristy taken on the massive role of Project Manager and has already earned her stripes managing all of the moving parts of a brand launch straight off the bat! We can't wait to see what she does next.


Luke Hallam

Multimedia Designer

With his impressive skills in digital design and video editing, Luke is a crucial member of our team. He excels at editing videos and reels, creating on-brand social media templates, and producing captivating content for our Tribe Training Videos and clients alike.

Luke has a background in graphic, web and motion design, video editing, and animation.

Having worked with businesses to help them communicate their message and build their brand for more than 25 years. He enjoys bringing stories to life through moving images that help to convey important messages that engage with audiences.


Anne Freeman

Content Creator

A published author, and freelance copywriter, with a professional background in sales and marketing and a tertiary qualification in public relations and business, Anne has smoothly slid into her role as social media Content Creator at Social Media Tribe.

Drawing from the many tools in her writer’s toolkit, Anne enjoys embodying the voice and persona of each new client she represents, producing valuable and enjoyable content to speak to varying audiences. With nerd-level organisational skills and off the charts enthusiasm, Anne loves what she does, and it shows. She is currently undertaking a
bachelor’s degree in creative writing at Deakin University.


Casey Scott

Content Creator

Casey, a devoted content creator, draws inspiration from a rich background in studying photography, honing a detailed eye for capturing authentic moments. With years of experience working closely with clients, Casey has cultivated a deep understanding of their unique stories and aspirations. This journey has equipped Casey with the skills to seamlessly translate these narratives into visually stunning content.

In addition to professional endeavours, Casey passionately dedicates spare time to working with charities, embodying a commitment to making a positive impact on the community. Beyond the lens, Casey finds solace in the world of literature and cherishes the art of storytelling. This love for reading, combined with a profound passion for photography, serves as the driving force behind Casey's ability to create content that goes beyond mere visuals, resonating with audiences on a profound level.

Fuelled by creativity and a client-centric approach, Casey endeavours to amplify the authentic voice and values of each individual or brand. The result is not just content but a genuine and enduring connection that leaves a lasting impact, showcasing the unique essence of every story told.


Larissa Dixon

Business Project Coordinator

Larissa graduated from Deakin University in 2022 after completing a Bachelor of Business majoring in Digital Communications. Her study brought her to us through her internship, which she completed during 2022.

After completing the internship Larissa began working with us as a Social Media Marketing Assistant until late last year when she began a new role in the team as Business Project Coordinator. She loves using her creative and business mindset to create social media marketing strategies for new clients, scheduling posts and also conducting many of the video shoots for clients who want to include videos in their campaigns.

Larissa has her finger over many areas of the business but would not have it any other way as she is thriving learning from the team and improving her skills as she begins her career in the Social Media Marketing world.


Con Sotidis

LinkedIn Expert

Con is a Linkedin Strategist whose passion is supporting users to establish an effective brand on LinkedIn and coaching them to leverage their brand to gain new connections, clients and increased sales.