We’ve all seen the messages but what does it mean for your business and Facebook ads?
If you’re still a little confused about what the iOS14 update means for you here’s a friendly and easily digestible breakdown of how it will affect you and your business in the long run.
“With iOS 14, Apple is making it harder for apps and websites on Apple devices to track user behaviour by giving iOS 14 users the ability to turn off tracking at the device level and putting limitations on event tracking, regardless of a user’s settings”.
‘Huh? Can you please repeat that again in English this time …’
For many business owners, running ads through Facebook’s Ads Manager is one of the most prominent advertising tools used to gauge leads, purchases, adds to carts, click throughs or views on a particular ad. When the latest iOS14 tracking changes go into full effect, apps and websites on Apple devices may be blocked from sending conversion information such as purchases, leads, add to carts, etc. The very stuff Facebook usually tracks in Ads Manager to help business owners optimise their ads.
For now this will only affect Apple mobile devices, but it will skew the data that small and large businesses heavily rely on when it comes to marketing and creating successful ad campaigns.
It’s okay – don’t panic just yet! Although this tracking change could severely limit your ability to measure the results of your Facebook ads, this won’t stop them from running or from showing up in front of your target audience. In fact, there is potential that it may not affect your campaign results at all depending on your business, audience and campaign goal.
With this new update, Apple mobile users will be given a prompt allowing them to opt out of data tracking across websites owned by other companies. So at this very point in time it’s hard to say who will opt out and if there will be much change. On the plus side these changes ONLY affect people using iOS devices, and ONLY if they update the device to iOS 14, so data tracking will still work for all Android users, as well as those using desktop computers or laptops.
Is there a way to navigate around these changes?
We hear you asking, and we are here to help. So, YES, there are definitely a few ways to navigate this obstacle. The world of social media is always changing and we’ve adapted to every challenge that has come our way over the past 10 years. We are approaching these updates with the same critical thinking and positive frame of mind.
We have already implemented a number of other ways to track campaign results to minimize any potential impact of this much publicised change. So relax! Should you have any further questions, feel free to get in touch!